Opening Day of the 2010 Mercedes-Benz Polo Challenge at Blue Star Jets Field - Just a Few Days Away!

Hi

Are you ready for the Mercedes-Benz Polo Challenge at Blue Star Jets Field? Polo matches return to Bridgehampton this summer with six weeks of the most exciting memorable action in the world. The sport's greatest athletes will compete for polo's most treasured prizes--the Mercedes-Benz Cup and the Hamptons Cup. As in years past, the East End's most famous polo tournament will be witnessed by most noteworthy VIP's and celebrated personalities.

This season's partners include: Mercedes-Benz, SWAGG, Blue Star Jets, Ralph Lauren, Patron, La Societe Stella Artois, Smart Water, Pop Chips, Coca Cola, Bertaud Belieu Wines, Jarlsberg® Cheese, Zino Platinum Cigars, Crumbs Bakery, Financial Times, Susan Foster Jewelry, and Hamptons Magazine.

Look for the SWAGG lounge, based on the new mobile application to be released during the 2010 holiday season which will allow consumers to purchase, exchange and redeem gift cards. Also look for Polo Ralph Lauren's onsite shop which will have exciting goodies.

Headed by event organizers, Strategic Group, the season will commence on Saturday, July 24th, 2010 and will continue for six consecutive Saturdays, ending August 28nd, 2010. A portion of proceeds from the Mercedes-Benz Bridgehampton Polo Challenge will go to South Fork Breast Cancer Coalition. The VIP tent will host an invitation-only cocktail reception for exclusive guests each Saturday afternoon during the tournament. Matches will take place from 4pm-6pm.